Sunday, 5 October 2008

"Cottage" the rise and fall: the epitome of China's economic miracle

"The recent business all right?" I am the only elevator and the Messenger of small leather briefcase, dressed as village and township cadres, some perspiration on clothing, who exudes a strong smell of cigarettes, look to rush the 30-year-old man. As a newly recruited salesman of the line, this is a great opportunity to get in a word. Only in the summer of 2008, Shenzhen Huaqiang North SEG building elevator before such a rare quiet - just like the Guangzhou-Shenzhen highway congestion will have impact on the global PC market products, SEG building crowded elevator and the extent of Han Chou Can also be part of the global handset market to reflect the short-wang.


"What good ah, cell phones do now is to do machine (prostitution) is not only hard, who was recently arrested." He started playing on a new film also took the phone and did not look at me, to self Sixiaofeixiao replied. I reflect in the next sentence before the elevator door opened and he left, I left some of the loss. However, with the entry, I soon found that "machine" that is actually self in this industry standard pet phrase.


Prosperous and strong "cottage"


In Shenzhen, a similar machine to do so may be more than 100,000 employees in order of magnitude. They are composed of about 2,000 mobile phone manufacturers and traders, mainly in order to SEG Plaza, electronic technology and modern buildings such as a window for the office of the representative of Huaqiang North, as well as the central area of Shenzhen is located near the Che Kung Temple Industrial Park , Sporadic and scattered in the Shenzhen Science and Technology Park area - more than a few dozen of the large phone companies usually Huaqiang North has sales offices, and in the temple or other places where there are more partial procurement and project management, and a lot of Small companies only have a small office Huaqiang North and a variety of functions in one set, only a small number of large companies has its own assembly plant, and the vast majority of companies are outsourcing production - coupled with the absence of factory business in cash The main settlement, compared to private enterprises in Jiangsu and Zhejiang, and their rise decline appears to have quietly.





Huaqiang North's office, hidden thousands of "cottage machine" manufacturers


Every day, they receive phone industry's latest trends in information, online or offline from the meeting with the country and even around the world to Huaqiang North "pilgrimage" and the procurement of mobile phone distributor, and with the phone and through the board, design, mold, Shell material and assembly materials suppliers and assembly plant and logistics company, in the shortest time possible at the lowest cost of these requirements into the product - around their components suppliers may be tens of thousands, are located in Shenzhen and its surrounding suburbs Area, the number of practitioners to millions of dollars.


They may be excited this city the most excited group of people, even though many people's eyes seem obvious serious shortage of sleep. As if they were self career, from their morning began at noon, by the end of the night, almost no weekend. They dress casually, the sharp reaction, then there is a never-ending phone, fast speed and some restless, and the only guests to smoke, drink tea kung fu, they will slow down for a while, sometimes sitting on the sofa in paralysis. Many of them of the Office of the highest office in Shenzhen, but this does not prevent them from the trailer home with some people I go to the company, and using foul language in front of the guests at the big table to pull the Jiaoya Zi - some of them are returnees, It was Dr. is, some people in the past may be the cell phone shop, and even some people just landed feet. By the same token, they are also willing to stop at any time, listen to new information and new ideas, even if the other side is just a young man Ruchouweigan.


Those who claim to be doing the grass-roots local heroes, "the Crown" and the mainstream media for their latest is called "cottage machine", "Shanda Wang", in the past few years to replace the "parallel guys", "black phone" to call. In the summer of 2008, their fame reached its peak. Before the opening of the Olympic Games in 2 months, as the "stability of the pressure that all the" Media machinery of the State of the CCTV report, the Government opened a norm "cottage machine," the prelude to the industry, it set off all kinds of overwhelming media reports and comments -- - Even though China is the most serious and most respected media, "Southern Weekend," during the Olympic Games will not hesitate to report layout "cottage", on the mountain fastness of the second wave swept through how a digital camera and flat-panel TV industry. In the stock market, the housing market and global economic slump of 2008, "cottage" and become "China's weightlifting team," the same as the name of the firm.


And the crisis can not but carry on


In fact, the scenery on the surface of the "cottage machine" industry, the success of the "injury" and seize the so-called domestic and foreign mobile phone brands part of the territory after the beginning of the "self-destruction" of course. Due to the large-scale low-level, the homogeneity of competition, "cottage machine," the real situation of the industry is excess supply, combined with a serious backlog of channel inventory Paohuo constantly, stand-alone profit from a few hundred yuan, down to 2007 Hundred dollars or so, even now, tens of dollars to a few dollars or even a loss of a number of shipments, most of the "cottage machine" for manufacturers in today's affluent or even just food and clothing fight, almost no one is concerned about will not be able to care tomorrow's lunch Where is the.





2008 summer Olympic Games before the opening of the goods during the search of Huaqiang North office


A "cottage machine," the boss is estimated that in 2008 the money "cottage machine" manufacturers less than 1 / 3, and 1 / 3 is the same, and 1 / 3 is a loss, and in 2007 to make money "cottage Machine "manufacturers more than 1 / 2, 2006, almost everyone is making money. And engaged in mobile phone flash memory business, Chong Hing Electronics Marketing Manager, Pan Hua-ping said that "cottage machine," In fact, industry in 2006 had already reached its peak in 2007 is a continuation in 2006, from the beginning of the end of 2007, "cottage machine," Industry Entered on the bottom, so far no major improvement. For 2009, "cottage machine" of the factories are expected to be even worse.

No comments: