Cottage died in the same plane of a large number of competitive product to sell goods weighing sacks

"In fact, the end of last year has already begun on a large number of goods the product." In September, from the mountain fastness of the many domestic machine manufacturers to come out of Wang in an interview with reporters, he said. He had to admit, that rate of return on investment of 300%, Zhanshanweiwang, a boss for the United States and the two began selling a la Qiangliang tied the arbitrary rule of the day, it is now gone.

The stock market and low-key difference is that the mountain fastness of the machine to withdraw it appears that they are a number of grand, from suppression of the trade policies of various public opinion to the sharp criticism, "I have a feeling Laoshuguojie."

The second round of the temporary shortage consumption

In fact, once the days of glory "cottage machine" industry, the success of the "injury" to seize the foreign capital and domestic mobile phone brand, as well as some of the territories, soon began to "self" course. Due to a large number of mountain fastness of low-level aircraft manufacturers, of the same competition, "cottage machine," the real situation of the industry: oversupply, coupled with a serious backlog of channel inventory Paohuo constantly, stand-alone profit from the initial number of 100 yuan, down Between 2007 and the hundred or so to present to a few tens of dollars per month, as well as many local cottage also a loss of shipments.

Wang still remember the end of 2007 in a "cottage leader" when we meet face, "everyone is anxious for the ship, not matter how much money, as long as they can sell, even take the weight of sacks that can be."

A "cottage machine," the boss is estimated that in 2008 the money "cottage machine" manufacturers less than 1 / 3, and 1 / 3 is the same, and 1 / 3 is a loss, and in 2007 to make money "cottage Machine "manufacturers more than 1 / 2, 2006, almost everyone is making money. "In fact, since last year, the mountain fastness of the machine has started to decline, the main reason for this is that saturation of target customers." Wang in the view, once a flourishing industry has long been the setting sun, cheap, functional whole, is the ability to imitate The big advantage of the local cottage, to accept the characteristics of the consumer groups are mostly low-end income people, "but it is precisely because of low spending power, their cell phones for the cycle will be a very long." It is for this reason, local cottage owners in the first round of consumer groups have been saturated quickly, but not yet connected to the second round, here's the cost of time sufficient to consume their profit margins.

In the industry, "Pao Lu" in 2008 to become the "cottage machine," industry is one of the most popular terms, even in 2007 the most successful "cottage machine" manufacturers, but also of the Pao Lu would like to suspects. In 2008, low-cost and cash flow has been to emphasize small and labor-machine bosses of the business strategy. After the Chinese New Year, everything has changed. A very well-known "cottage machine" manufacturers, vendors and even started a formal strategy: a large number of Distribution and advertising. Legend Capital analyst who said they did not ship last year, and also so mad money-burning, there is some kind of subtle. This move can be interpreted as not only hopes to establish a strong brand can also be read their wish to further expand sales rapidly in order to be listed to obtain cash, "Pao Lu."

3G: cottage machine to crush the last straw

Cottage on the machine, the more deadly it is the change in the industry as a whole. "3G era cottage that is, toward the beginning of the decline." For the current environment, the cottage they do not deny that. In the first half of this year, mobile phone industry in the doldrums state, to a large extent with the operators closely related to the restructuring. However, as the operator of the reorganization of the dust has settled, the mobile phone industry will track the development of the track. The operator of the reorganization of the impact of mobile phone industry chain will start to reveal themselves.

Operator of the reorganization will undoubtedly increase their own mobile phones in the market share of the market. At the same time, the channel will be more far-reaching influence. "The leading mobile phone operator sales channels would be a general trend, operators will greatly speed up the restructuring of Chinese mobile phone market by the operators to play a leading role in the development of the road." Ren Weiguang, vice president of Motorola Corporation, said that in the next year and a half to two years , China's mobile phone operators in the market share rose from 20% to 50%. In his view, the living environment of local cottage is gradually becoming dangerous.

With the coming of 3G era, operators of mobile phone terminals will be a growing voice. "Operators will not choose a brand and technical strength of the 'cottage machines' business as its supplier." Ren Weiguang said it has begun to take shape some of the "cottage machine" business, to make a difference, Within two years embarked on a flagship brand and technology on the road, if missed this "bleaching" the opportunity, after two years, will never again have a chance. "Above board either live or Jianguang Si forever." Cottage, a local boss told reporters, just like stocks resort, is now out.

Well-being Shui Zhiguo

In fact, the cottage in the local market like a whale at the same time, local cottage in the mobile phone market is not brilliant play a role in their amazing ability to replicate this capability, as well as under the intellectual property resulting from the legitimate trade as well as ignoring the rules of competition, particularly . But calm, be the only one to blame in the cottage machine maker itself is clearly not wise.

Market demand and lagging behind the industry norms, is the other side of the coin.

Many of their mountain fastness will be attributed to the existence of administrative monopoly, unilateral pricing system for detecting network. For those with the rapid introduction of new models at the core competitiveness of the company's cottage, leaving aside for the costs of testing, only 4-6 months of testing cycle, is enough to be their fate. Another widely mentioned reason is 10,000,000 yuan of registered capital requirements. When technological progress has been manufacturing mobile phones from a high-tech industry has become a main assembly of the fast-moving consumer goods industry, these are still eligible for access to mark time.

Of course, the most important point is: there is no market, the cottage is also bound to drive in the near future, such as the general performance of the natural extinction.